JO believe when it comes to intimacy, the quality of products we use matter just as much as the pleasure of the moment we seek. They must fulfil not only a functional need, but also enhance the sensual experience we wish to delight in. They should entice and indulge our senses. They should fuel our passion for pleasure and spark our curiosity to explore our deepest desires with trust & confidence.
The first, original JO Premium was developed for a group of gynaecologists back in 1999. Due to consumer demand, the formulation of JO as a brand began in 2003 and the rest is history.
Since then a complete System has been developed to enhance adult pleasure, whether you're using sex toys or not.
System JO caters to men and women, as well as to both as a couple with a collection of premium quality personal lubricants and sexual enhancers that are regarded in the market as second to none.